Measuring Social Media ROI

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Career Benefits of Measuring Social Media ROI

<p>A self-paced course designed to master various social media concepts, including strategy, communication, costs and benefits and get the right expertise in Measuring Social Media ROI.</p> <p><strong>What are the objectives of this course?</strong></p> <p>After the completion of the 'Measuring Social Media ROI' course at TeachingKrow, you will be able to: </p> <p>1. Understand how social media is linked to the company strategy </p> <p>2. Know how social media can impact company results</p> <p>3. Learn how to define, measure, and calculate the ROI of social media</p> <p>4. Plan your Strategy &amp; Balance Scorecard</p> <p>5. Know about the Marketing &amp; Leveraging the 4 Ps</p> <p>6. Which Sales Model works for You</p> <p>7. Understand your Business Vale Proposition: Exploring the 9 Areas</p> <p>8. Understand the Social Media Planning</p> <p>9. Cost of Social Media</p> <p>10. Cost of Social Media defined in terms of Human Resource &amp; Technology</p> <p>11. Benefits of Social Media &amp; Defining the Customer</p> <p>12. Lifetime Value</p> <p>13. Defining the MEV (Media Equivalent Value)</p> <p>14. Social Media &amp; Brand Equity</p> <p>15. A Real life Case study on how to use Social Media ROI Planning &amp; Tools.</p> <p><strong>Who is it intended for?</strong></p> <p>This course is a solid foundation for social media professionals, marketers, PR and communication managers, as well as entrepreneurs and business owners.</p> <p><strong>Requirements:</strong></p> <p>Basic knowledge of social media, and at least user experience in some of the major platforms (i.e. Facebook, Twitter, LinkedIn).</p>

Self Paced / Live Virtual

$119