Measuring Social Media ROI

A self-paced course designed to master various social media concepts, including strategy, communication, costs and benefits and get the right expertise in Measuring Social Media ROI.

What are the objectives of this course?

After the completion of the 'Measuring Social Media ROI' course at NVidya, you will be able to: 

1. Understand how social media is linked to the company strategy 

2. Know how social media can impact company results

3. Learn how to define, measure, and calculate the ROI of social media

4. Plan your Strategy & Balance Scorecard

5. Know about the Marketing & Leveraging the 4 Ps

6. Which Sales Model works for You

7. Understand your Business Vale Proposition: Exploring the 9 Areas

8. Understand the Social Media Planning

9. Cost of Social Media

10. Cost of Social Media defined in terms of Human Resource & Technology

11. Benefits of Social Media & Defining the Customer

12. Lifetime Value

13. Defining the MEV (Media Equivalent Value)

14. Social Media & Brand Equity

15. A Real life Case study on how to use Social Media ROI Planning & Tools.

Who is it intended for?

This course is a solid foundation for social media professionals, marketers, PR and communication managers, as well as entrepreneurs and business owners.

Requirements:

Basic knowledge of social media, and at least user experience in some of the major platforms (i.e. Facebook, Twitter, LinkedIn).

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4.7
 

Fees

Self Paced Training

$119